In late April, Czech automaker Škoda held the pre-launch for its newest model, the Karoq, at Vihula Manor Country Club & SPA marking the first event of its type to take place in Estonia. Selected international journalists in attendance were given the opportunity to see the new SUV for the first time. In addition, different videos were filmed on the roads of Lääne-Viru County near Vihula Manor Country Club & SPA.
During 5 days at Vihula Manor Country Club & SPA, different press conferences took place and around 60 international journalists were given the opportunity to test-drive the new crossover model on the narrow, winding backroads of Lahemaa National Park. When launching a new model in the automotive industry, the most important part is the timing – when, where and how the news goes out. The roads chosen for test-driving should give the opportunity to experiment with the car. For the video, it is important that the surroundings introduce the car in an attractive manner. Security and privacy are also of high importance. Vihula Manor Country Club & SPA and the roads of Lahemaa National Park were excellent for the pre-launch of Škoda’s newest model.
„When renovating Vihula Manor Country Club & Spa complex, our goal was to create a world-class leisure and conference center in Estonia where various high-level events could take place. It is a great pleasure that Estonian car history was made in Vihula Manor Country Club & SPA when Škoda decided to organize a pre-launch of Karoq in our manor complex“ said Heigo Vare, General Manager & Member of the Board at Vihula Manor Country Club & SPA. “Organization of the event was very detailed and a lot of attention was paid to security and privacy. I am happy to say that our team managed to do it perfectly so we believe that it was the first of many international events of its kind at Vihula Manor Country Club & SPA.”
A 1-minute video showing the Karoq's performance in an idyllic Estonian landscape can be seen here.
Unique Hotels is an Estonian hotel group, which operates four hotels – the budget friendly hotel City Hotel Tallinn, the business class hotel Kreutzwald Hotel Tallinn, the historical boutique style business class hotel The von Stackelberg Hotel Tallinn and the business class resort and conference centre Vihula Manor Country Club & SPA, which is located an hour’s drive from Tallinn. This summer, we will open a new hotel in the city center – The Centennial Hotel Tallinn.